Prvi globalni komunikacijski dogodek v regiji
31. marec 2011 The Corporate Communications Experience bo prvi globalni komunikacijski dogodek, ki ga organizirajo srbski kolegi, podpira pa ga tudi PRSS. Rezervirajte si termin od 31. marca do 1. aprila, ko bodo eminentni mednarodni gostje predstavili zanimive izkušnje s področja odnosov z javnostmi in medijev. Za člane PRSS še ugodneje.- Elizabeth Musmanno, Former Worldwide Marketing Communications Director, Christian Dior Couture, Former Senior VP Communications And Marketing, Vera Wang
- Donald Steele, Chief Communications Advisor,BBC
- Paul Thompson, Head of Planning and Strategy, Yahoo!
- Colleen Harris, Former Press Secretary to HRH Prince Charles, William and Harry Communications Advisor, Elton John Aids Foundation
- John Nielsen, Communications Director, BAE Systems
- Annemie Ress, HR Director, ebay
- Philip Dewhurst, Communications Director, Gazprom
- Sietse Bakker, Communications Director, Eurovision Song Contest
Več informacij o dogodku in programu najdete v spodnji priponki in na spletni strani dogodka, ali na številki +389 25 111 350.
Prijavite pa se lahko tukaj.
Vsi člani PRSS imamo 20 % popust na redne cene.
Na dogodku bo tudi Philip Dewhurst, ki je na Britanski lestvici 100 najbolj vplivnih ljudi v odnosih z javnostmi. Spodaj objavljamo kratek intervju v angleščini.
Everyone is preparing for crisis but can you REALLY be prepared for crisis or is it just learning from experiences?
P. D.: It is essential to prepare for crisis. Experience is important, but the more preparation you do, the better.
What are the three most important things that every communications professional should know in times of crisis?
P. D.: The three most important things are prepare, prepare, prepare! Make sure your communication structure is in place – a crisis can become a global issue in a matter of minutes, so you need a structure that can cope. Prepare your resources – Q&A, website, key messages, trained spokespeople – so you are ready to respond quickly. Rehearse your team in realistic conditions so they know what to expect and how to perform.
Many say that in today’s volatile markets company’s reputations can be easily destroyed. Would you agree with this statement?
P. D.: I would most certainly agree that reputations can easily be destroyed in today’s volatile conditions – ask any of the big banks.
What are your expectations from this year’s Corporate Communications conference?
P. D.: I am hoping to gain from shared experience at the conference.