dr. Darja Kupinić Guščić

dr. Darja Kupinić Guščić
, MediaNet, Zagreb

Alternativna dejstva in lažne novice ob volitvah ameriškega predsednika

It will be discussed about trust in traditional media and news on social networks. About manipulating with voter’s feelings and earnings on pages that look like real news sites although they provide fake news which often spread fear and hostility towards certain groups in society.

dr. Darja Kupinić Guščić, Founder of Media net, the first agency in South–East Europe for measuring media communication (1996). Founder and co-owner of MCA group, the leading SEE media monitoring and communication evaluation group (2008, and since 2014 member of greater Newton media family). Vice president of International Association of Broadcast Monitors with headquarters in US (2005-2007). Member of the Board of Directors at AMEC (Association of Agencies Measuring Communication), as the first person from South-East Europe to be elected on such a position. (2016-) Upon AMEC proposal elected as Adviser for Cannes Lions Creativity Festival for 2017 in 2 categories: Research, Data Analytics & Insight Generation and PR Excellence in Effectiveness Guest lecturer on highest institutions of Croatia and Slovenia in media communication evaluation and research. Author of academic articles and leader of numerous research projects for academic community in Croatia and the region. Listed in Golden Book of Croatian Entrepreneurs for 12 years in a row due to exceptional business results of the managing company. Over 20 years of experience in measuring communication effects.